A leading player in the FMCG sub-sector, Denna Rossi Limited, has concluded plans to introduce a variety of fruit drinks into the Nigerian market.
A statement by DRL’s Head of Marketing, Mr. Ifeanyi Nihe, said the products were the Ivana fruit juice, Shappe fruit drinks and Clue vitamin water.
Other products are said to be wines and cocktail drinks such as the Domkeller red and white wine, Ibiza cocktail, Adelisa Champagne and Celine Red Wine (non-alcoholic).
The Managing Director of DRL, Dr John Nwafor, said, “We are providing consumers with the most nutritious and delicious fruit experience.
“We are proud to launch this new range of juice blends to provide consumers with more options for great tasting. These juices are produced to international standards with the health consciousness of consumers at heart.
“Our commitment to delivering only products that enhance family health care brings us to the wines and the cocktail drinks market.”
Nwafor said the juices were made from the finest organic fruits and comprise 100% natural ingredients with no preservatives or added sugar or artificial colouring.
He said they were manufactured for consumers to get the best of nutrition and were produced in response to existing consumer insights.
He remarked that the drinks were provided in line with the desire to meet the needs of different age and income groups in the country, adding that it was the first time that such products would be introduced to the Nigerian market.
Nihe said the products had been packaged and formulated to enhance the health needs of consumers through the provision of high-quality, refreshing fruit nectars and juices with a view to ensuring customer intimacy, product leadership and service excellence.
He added that the products would be readily available at pocket- friendly prices and assured its existing and prospective distributors of the company’s support at all times.
No comments:
Post a Comment